Wednesday, May 6, 2020

Marketing Strategies Used By Jl Racing - 944 Words

When a small business decides to take sales on the international level there are many risks and rewards in doing so. To be successful they should look at challenges that they might incur along the road in addition developing a plan on how to overcome these challenges. Furthermore the correct marketing strategy when entering into new markets is key on creating brand recognition and make the customer experience satisfying in order to generate repeat business and marketing through word of mouth. Therefore, when a company’s research is complete and the best route has been chosen to enter into international markets a small business can lower risk and increase their awareness to be successful. In this assignment I researched challenges of small business conducting business internationally, in addition to discussing in depth the marketing strategies used by JL Racing. Finally, discuss the effects of international sales on JL Racing’s domestic business. There are many challenges for small companies when doing business internationally for example JL Racing had a hard time understanding the buying habits in Europe. In addition to entering into markets to who the customers have already established relationships with other vendors or when a few individuals makes the decision for the whole rowing club in which and sales representative would need to know the bidding process. Furthermore, the difficulty of the owners of a small business entering into business internationally wearing allShow MoreRelatedStrategy Safari by Mintzberg71628 Words   |  287 PagesSTRATEGY SAFARI A GUIDED TOURTHROUGH THE WILDS OF STRATEGIC MANAGEMENT HENRY MINTZBERG BRUCE AHLSTRAND JOSEPH LAMPEL T H E FREE PRESS NEW YORK aJaiz. u.frmiu/i  «...* „.;i†¢Ã¢â‚¬ ¢/ . †¢ . . †¢. »Ã¢â‚¬ ¢.. . .. †¢..†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢.-.†¢Ã¢â‚¬ ¢a/itiktSii^i THE FREE PRESS A Division of Simon Schuster Inc. 1230 Avenue of the Americas New York, NY 10020 Copyright  © 1998 by Henry Mintzberg, Ltd., Bruce Ahlstrand, and Joseph Lampel All rights reserved, including the right of reproduction in whole or in part in any form. THERead MoreState and Local Tax Outline42910 Words   |  172 Pagestaxes is undue burden on interstate commerce. Not so for income. Lesser compliance burdens. Physical presence poor measuring stick of an entity s true nexus with a state in today s business world. 12. Significant economic presence test - test used to determine of whether a substantial nexus exists for CC purposes. Incorporates due process purposeful direction towards a state while examining the degree to which a company has exploited a local market. Purposeful availment is analyzed as it

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